📘 Social Media Marketing Projects
💼 1. LinkedIn Profile Optimization
Professional LinkedIn Profile Optimization – Building Personal Brand
As part of my Social Media Marketing learning journey, I focused on optimizing my LinkedIn profile to enhance professional visibility and engagement.
Key actions taken
✅ Optimized headline, about section & experience
✅Added relevant industry & skills
✅ Created custom cover banner for branding
✅ Engaged with niche content for organic reach
✅ Used hashtags & tagging for better visibility
📌 This helped me present myself professionally to potential clients and recruiters within the digital marketing industry.
Tools Used: Canva, LinkedIn analytics, Keyword research
📣 Meta Ads Campaign (Facebook & Instagram)
📢 Meta Ads Planning & Strategy – Facebook/Instagram Marketing
I’ve thoroughly learned the complete Meta Ads setup process, including:
✅ Setting up Meta Business Suite
✅ Creating Facebook Page
✅ Understanding Ad Objectives (Traffic, Engagement, Conversions)
✅ Audience targeting using demographics & interests
✅ Budget setup and A/B testing basics
✅ Creating compelling ad creatives with Canva
I’m prepared to run campaigns for product promotion, lead generation, and brand awareness across Facebook and Instagram.
Tools Explored: Meta Business Manager, Facebook Page Manager, Canva